--- title: What is inbound marketing for recruiters? description: Have you ever had a client… who you’ve never spoken to… give you a job spec out of the blue? That is basically inbound marketing for recruiters. image: https://www.recbound.com/hubfs/4-Jun-07-2023-03-54-50-7222-PM.png --- [Skip to content](https://www.recbound.com/blog/what-is-inbound-marketing-for-recruiters#main-content) [![Recbound-1](https://www.recbound.com/hs-fs/hubfs/Recbound-1.png?width=2500&height=421&name=Recbound-1.png "Recbound-1")](https://www.recbound.com) - Services - [Fully Managed](https://www.recbound.com/fully-managed) - [Social Media](https://www.recbound.com/social-media-new) - [Branding](https://www.recbound.com/branding) - [Lead Generation](https://www.recbound.com/lead-generation) - [Video Production](https://www.recbound.com/video-production) - [Paid Ads](https://www.recbound.com/paid-ads) - [Fractional & Advisory](https://www.recbound.com/fractional-advisory) - [Our Work](https://www.recbound.com/our-work-case-studies) - [Pricing](https://www.recbound.com/pricing-page) - [About](https://www.recbound.com/about) - [Insights](https://www.recbound.com/blog) - [FAQs](https://www.recbound.com/frequently-asked-questions) - [Contact](https://www.recbound.com/contact) [Rate Your Marketing](https://recbound.scoreapp.com/questions) [Fully Managed](https://www.recbound.com/fully-managed) A complete outsourced marketing department, only for recruiters. [Social Media](https://www.recbound.com/social-media-new) We combine content, strategy, and recruitment knowledge to build social media that gets you found by the right people. [Branding](https://www.recbound.com/branding) We position, shape and roll out brands that help recruitment agencies look credible, sound clear and earn attention. [Lead Generation](https://www.recbound.com/lead-generation) Multichannel campaigns that get recruiters in front of the right people. [Video Production](https://www.recbound.com/video-production) On-site filming and photography that raises the standard of everything you post. [Paid Ads](https://www.recbound.com/paid-ads) We help keep you visible, wherever people are searching now. [Fractional & Advisory](https://www.recbound.com/fractional-advisory) Marketing planning and expert advice built around how your agency actually grows. [Built for Recruiters Get niche famous Make you stand out Built for Recruiters Get niche famous Make you stand out Built for Recruiters Get niche famous Make you stand out Built for Recruiters Get niche famous Make you stand out](https://ecosystem.hubspot.com/marketplace/website/pitch) [Rich Gibbard](https://www.recbound.com/blog/author/rich-gibbard) Apr 15, 2020, 10:48:27 PM ## What is inbound marketing for recruiters? Have you ever had a client… who you’ve never spoken to… give you a job spec out of the blue? That is basically inbound marketing for recruiters.   Why should recruitment agencies have an inbound marketing strategy?   It’s all about being an expert in your niche, so that people come to you – instead of you going to them (also known as outbound marketing). But, recruitment is tough… so how can you get clients coming to you?   Just getting someone to apply for a job is one thing… but inbound marketing is all about supporting, helping and empowering your niche sector. Recruitment agencies grow when candidates and clients say amazing things about the service they received.   Think of *marketing* as a football team. - For a football team to be successful, you need every player on the pitch. - Every player, ideally, would be world-class. - Each player should produce top quality football. - You’ll be able to get away with 1 or 2 players having a poor game, but not for long. - Players have their tactics and directions, for each game. - Training and development is a huge reason for results. - Your team needs only a few loyal fans to be a success.   In marketing… - Your players consist of … Email, calling, Job ads, blogs, SEO, PPC, social media and much more. - Each player must be utilised well. - If your players don’t produce the goods, you won’t win the game (or get any leads).   You must ATTRACT candidates and clients… ENGAGE with them… and DELIGHT your customers. This is known as the flywheel.   ![Recruitment Marketing Flywheel](https://www.recbound.com/hs-fs/hubfs/Flywheel%202.png?width=500&name=Flywheel%202.png)   Inbound marketing is simply a method of attracting candidates and clients to your business and building trust as you provide value.   Trust… is a huge issue for recruitment.   ![2-Jun-08-2023-03-03-21-4611-PM](https://www.recbound.com/hs-fs/hubfs/2-Jun-08-2023-03-03-21-4611-PM.png?width=1600&height=400&name=2-Jun-08-2023-03-03-21-4611-PM.png)   ## Related Posts [![](https://www.recbound.com/hs-fs/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Untitled-7.png?width=800&name=Copy%20of%20Copy%20of%20Copy%20of%20Untitled-7.png)](https://www.recbound.com/blog/when-should-you-send-an-inmail) ##### [When Should You Send an InMail](https://www.recbound.com/blog/when-should-you-send-an-inmail) Jun 23, 2023, 11:25:53 AM [![](https://www.recbound.com/hs-fs/hubfs/laptop-computer-notebook-and-eyeglasses-sitting-2025-01-16-13-21-27-utc.jpg?width=800&name=laptop-computer-notebook-and-eyeglasses-sitting-2025-01-16-13-21-27-utc.jpg)](https://www.recbound.com/blog/the-best-linkedin-inmail-subjects-to-help-increase-open-rates) ##### [The Best LinkedIn InMail Subjects to Help Increase Open Rates](https://www.recbound.com/blog/the-best-linkedin-inmail-subjects-to-help-increase-open-rates) Jun 27, 2025, 2:41:48 PM [![](https://www.recbound.com/hs-fs/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Untitled-8-2.png?width=800&name=Copy%20of%20Copy%20of%20Copy%20of%20Untitled-8-2.png)](https://www.recbound.com/blog/what-you-need-in-a-linkedin-inmail-to-get-a-response) ##### [What You Need in a LinkedIn InMail to Get a Response](https://www.recbound.com/blog/what-you-need-in-a-linkedin-inmail-to-get-a-response) Jun 23, 2023, 11:26:32 AM ## THE MARKETING ENGINE BEHIND RECRUITMENT. [Get Started](https://www.recbound.com/contact) [Fully Managed](https://www.recbound.com/fully-managed) Our Work [Pricing](https://www.recbound.com/pricing-page) [About](https://www.recbound.com/about) [Insights](https://www.recbound.com/blog) [FAQs](https://www.recbound.com/frequently-asked-questions) [Contact Us](https://www.recbound.com/contact) [LinkedIn](https://linkedin.com/company/recbound) [Instagram](https://www.instagram.com/recbound/) [YouTube](https://www.youtube.com/@recbound7614) Copyright © Recbound 2026. All rights reserved. [Privacy Policy](https://www.recbound.com/privacypolicy) — [Terms & Conditions —](https://www.recbound.com/termsofuse) [Cookie Policy](https://www.recbound.com/cookiepolicy)