You'd have seen that 81% of businesses use video as a marketing tool — up from 63% over the last year (according to HubSpot) and mobile video consumption rises by 100% every year (according to Insivia). There are squillions of articles about video. Thing is, recruiters are catching on... and it could go one way or another.

Most recruiters are target-driven animals. Yep, top recruiters love to have targets… then smash targets to pieces 💥. So, something like the SMART goal-setting framework is something that many recruiters should be familiar with.