The Top Sales Books To Listen To
In today’s fast-changing business environment, change is the new constant. Consumer behaviour and other trends that are doing the rounds today may fall out of favour tomorrow. Thanks to the internet, the modern consumer does not have any dearth of options and can do business with companies located in different parts of the world.
These developments have made life difficult for sales professionals. Pitching and selling products/services/ideas is becoming increasingly difficult with every passing day. To stand out from the crowd, salespeople need to up their game. To stay relevant in the market, a salesperson must follow market developments closely. They must constantly be on the lookout for opportunities to learn new strategies and gain new skills. Many salespeople look for answers to their questions in sales books that provide insights into consumer behavior patterns. Want to stay ahead of the competition? You need to read these top sales books.
'To Sell Is Human' by Daniel Pink
Daniel H. Pink has a reputation for authoring radical books about the changing world of work. Through To Sell is Human, Pink tries to change the way we view the art and science of selling. Pink is a New York Times, the Washington Post, and Wall Street Journal bestselling writer.
In this book, Pink tries to shatter misconceptions about sales. The book completely debunks myths and stereotypes related to selling. The book takes a look at useful tools and also imparts handy tips to improve the way salespeople sell their products/services/ideas. The book contains several tips to improve our daily interactions.
'How to Win Friends And Influence People' by Dale Carnegie
Dale Harbison Carnegie was a lecturer and writer. Dale is credited for developing some of the most famous courses around public speaking, interpersonal skills, corporate training, and self-improvement. How to Win Friends And Influence People is one of Carnegie’s bestsellers. Published in 1936, the book still sells like hot cake. Till date, the book has sold more than 15 million copies worldwide.
The concepts and tips mentioned in the book are still relevant today. The book imparts effective tips to work with people and lead teams. In this book, Carnegie discusses 12 ways to get other people to think like you. He also imparts tips to make people like you. In the book, the author discusses some ways to handle different personalities.
'Little Red Book Of Selling' by Jeffrey Gitomer
Jeffrey Gitomer is an acclaimed American author, professional speaker, and trainer. Gitomer is credited for writing several insightful books on sales and customer loyalty. He travels around the world to deliver lectures on personality development, sales, and customer loyalty.
If you, like many other salespeople, want to get answers to your questions regarding different sales concepts without having to read hundreds of pages, Little Red Book Of Selling deserves your attention. In this book, Gitomer demystifies buying principles. The book contains several tips that can be applied to real-life situations. Gitomer uses humorous yet professional tone to address common selling problems, which helps build rapport and trust with the audience.
'Secrets of Closing the Sale' by Zig Zagler
Born in Alabama, Zig Zagler does not need any introduction. Before proving his mettle as an author, Zagler was a top-performing salesperson for several companies. Zagler was one of the most renowned and respected figures in the world of sales. He is also considered to be one of the most influential motivational speakers of all time.
Secrets of Closing the Sale is for every salesperson who wants to be at the top of their game. The book discusses different topics that revolve around selling. In this book, Zagler imparts handy tips to communicate effectively with prospects when closing a deal. The book also includes techniques to develop strong relationships with the people who matter. Zagler uses interesting stories to explain different selling principles and techniques for getting positive responses.
'How to Master the Art of Selling' by Tom Hopkins
Tom Hopkins is a renowned sales leader. His strategies have helped various companies and millions of sales professionals improve their sales performance. Hopkins shares his strategies through various mediums, including books and audio recordings.
In this book, Hopkins imparts some handy tips to utilize emails, online resources, and traditional sales tools for increasing sales. Hopkins says that to succeed in the profession of selling, sales professionals must first identify the right people to sell and then come up with an irresistible offer. Hopkins discusses memory items and phrases and also explains (through examples) how to use them.
