--- title: Setting SMART goals for recruiters description: Most recruiters are target-driven animals. So, something like the SMART goal-setting framework is something that many recruiters should be familiar with. image: https://www.recbound.com/hubfs/Setting%20SMART%20goals%20for%20recruiters.png --- [Skip to content](https://www.recbound.com/blog/setting-smart-goals-for-recruiters#main-content) [![Recbound-1](https://www.recbound.com/hs-fs/hubfs/Recbound-1.png?width=2500&height=421&name=Recbound-1.png "Recbound-1")](https://www.recbound.com) - Services - [Fully Managed](https://www.recbound.com/fully-managed) - [Social Media](https://www.recbound.com/social-media-new) - [Branding](https://www.recbound.com/branding) - [Lead Generation](https://www.recbound.com/lead-generation) - [Video Production](https://www.recbound.com/video-production) - [Paid Ads](https://www.recbound.com/paid-ads) - [Fractional & Advisory](https://www.recbound.com/fractional-advisory) - [Our Work](https://www.recbound.com/our-work-case-studies) - [Pricing](https://www.recbound.com/pricing-page) - [About](https://www.recbound.com/about) - [Insights](https://www.recbound.com/blog) - [FAQs](https://www.recbound.com/frequently-asked-questions) - [Contact](https://www.recbound.com/contact) [Rate Your Marketing](https://recbound.scoreapp.com/questions) [Fully Managed](https://www.recbound.com/fully-managed) A complete outsourced marketing department, only for recruiters. [Social Media](https://www.recbound.com/social-media-new) We combine content, strategy, and recruitment knowledge to build social media that gets you found by the right people. [Branding](https://www.recbound.com/branding) We position, shape and roll out brands that help recruitment agencies look credible, sound clear and earn attention. [Lead Generation](https://www.recbound.com/lead-generation) Multichannel campaigns that get recruiters in front of the right people. [Video Production](https://www.recbound.com/video-production) On-site filming and photography that raises the standard of everything you post. [Paid Ads](https://www.recbound.com/paid-ads) We help keep you visible, wherever people are searching now. [Fractional & Advisory](https://www.recbound.com/fractional-advisory) Marketing planning and expert advice built around how your agency actually grows. [Built for Recruiters Get niche famous Make you stand out Built for Recruiters Get niche famous Make you stand out Built for Recruiters Get niche famous Make you stand out Built for Recruiters Get niche famous Make you stand out](https://ecosystem.hubspot.com/marketplace/website/pitch) [Rich Gibbard](https://www.recbound.com/blog/author/rich-gibbard) Jul 10, 2020, 5:06:03 PM ## Setting SMART goals for recruiters Most recruiters are target-driven animals. Yep, top recruiters love to have targets… then smash targets to pieces 💥. So, something like the SMART goal-setting framework is something that many recruiters should be familiar with.   For recruiters, everything that ***can*** be turned into a competition, ***is*** turned into a competition, but marketing often gets missed. So why not make it SMART?   --- # [Download our SMART goal template for recruiters!](https://www.recbound.com/smart-recruitment-marketing-template)   ---   ![SMART GOALS](https://www.recbound.com/hs-fs/hubfs/SMART%20GOALS.png?width=2000&name=SMART%20GOALS.png)   Each week, recruiters are set targets on how many calls to make… candidates to register… CVs to find… Often, targets are set without much thought. But now more than ever, recruiters being put under the spotlight with how they help their market.   About the SMART goal framework                                                                                                      SMART is a goal setting framework which allows you to set clear and measurable goals. It'll encourage you to think about how you'll get there. If you're setting monthly or yearly goals, this template will help you to focus your thinking, so that you know what you should set out to do.   Specific You need to find out exactly what you're trying to improve. Otherwise, it's difficult to outline the steps you need to take to make progress. A specific goal is one that you could share with your boss in 10 seconds that would clearly explain what you're trying to improve.   Measurable It's vital that your goal is trackable and numeric. Many recruiters say that they want to ""make more placements"", but don't specify by how much they'd like to grow it. As soon as you attach a number to your goal, you'll be able to track exactly how far you've come since you set the goal and how far you have left until you reach it.   Attainable Recruiters LOVE breaking records! But it's important to keep these goals realistic. If your agency has historically made 10 placements a month, aiming to grow your revenue by 100 placement next month would be drastic. Don't by discouraged by a huge goal out of reach, that you lose motivation. Instead, set yourself up to succeed by creating goals that are realistic.   Relevant Why are you setting the goal that you are? How is it going to contribute to the revenue? Ultimately, the marketing goal you set should be tied back to business impact. If it's not, consider how you can change or adjust your initial goal.   Time-Bound Without a timeline, the changes you make will be tougher to track toward achieving your goal. Setting a timeline is also key for your colleagues. When you're generating more leads, for example, you'll need to make sure you (or your colleagues) has the bandwidth to contact all of them. ---   ### [STUCK FOR IDEAS? CHECK OUT THESE EXAMPLE SMART GOALS FOR RECRUITERS](https://www.recbound.com/recruitment-agency-blog/example-smart-goals-for-recruiters) ---   [![Download your SMART goal guide! CTA](https://www.recbound.com/hs-fs/hubfs/Download%20your%20SMART%20goal%20guide!%20CTA.png?width=1000&name=Download%20your%20SMART%20goal%20guide!%20CTA.png)](https://www.recbound.com/smart-recruitment-marketing-template)   [Guide](https://www.recbound.com/blog/tag/guide) ## Related Posts [![](https://www.recbound.com/hs-fs/hubfs/2-Jun-07-2023-03-54-50-7095-PM.png?width=800&name=2-Jun-07-2023-03-54-50-7095-PM.png)](https://www.recbound.com/blog/what-recruiters-can-do-in-a-recession) ##### [What recruiters can do in a recession](https://www.recbound.com/blog/what-recruiters-can-do-in-a-recession) Mar 17, 2020, 5:17:43 PM [![The (absolute) state of recruiters on social media](https://www.recbound.com/hs-fs/hubfs/Absolute%20state%20of%20recruiters%20on%20social%20media-2.png?width=800&name=Absolute%20state%20of%20recruiters%20on%20social%20media-2.png)](https://www.recbound.com/blog/the-absolute-state-of-recruiters-on-social-media) ##### [The (absolute) State of Recruiters on Social Media](https://www.recbound.com/blog/the-absolute-state-of-recruiters-on-social-media) Jul 11, 2020, 3:28:37 PM [![Example SMART goals for recruiters](https://www.recbound.com/hs-fs/hubfs/Example%20SMART%20goals%20for%20recruiters.png?width=800&name=Example%20SMART%20goals%20for%20recruiters.png)](https://www.recbound.com/blog/example-smart-goals-for-recruiters) ##### [Example SMART goals for recruiters](https://www.recbound.com/blog/example-smart-goals-for-recruiters) Jul 10, 2020, 5:12:30 PM ## THE MARKETING ENGINE BEHIND RECRUITMENT. [Get Started](https://www.recbound.com/contact) [Fully Managed](https://www.recbound.com/fully-managed) Our Work [Pricing](https://www.recbound.com/pricing-page) [About](https://www.recbound.com/about) [Insights](https://www.recbound.com/blog) [FAQs](https://www.recbound.com/frequently-asked-questions) [Contact Us](https://www.recbound.com/contact) [LinkedIn](https://linkedin.com/company/recbound) [Instagram](https://www.instagram.com/recbound/) [YouTube](https://www.youtube.com/@recbound7614) Copyright © Recbound 2026. All rights reserved. [Privacy Policy](https://www.recbound.com/privacypolicy) — [Terms & Conditions —](https://www.recbound.com/termsofuse) [Cookie Policy](https://www.recbound.com/cookiepolicy)