Most recruiters are target-driven animals. Yep, top recruiters love to have targets… then smash targets to pieces 💥. So, something like the SMART goal-setting framework is something that many recruiters should be familiar with.
For recruiters, everything that can be turned into a competition, is turned into a competition, but marketing often gets missed. So why not make it SMART?
Each week, recruiters are set targets on how many calls to make… candidates to register… CVs to find…
Often, targets are set without much thought. But now more than ever, recruiters being put under the spotlight with how they help their market.
About the SMART goal framework
SMART is a goal setting framework which allows you to set clear and measurable goals.
It'll encourage you to think about how you'll get there.
If you're setting monthly or yearly goals, this template will help you to focus your thinking, so that you know what you should set out to do.
You need to find out exactly what you're trying to improve.
Otherwise, it's difficult to outline the steps you need to take to make progress.
A specific goal is one that you could share with your boss in 10 seconds that would clearly explain what you're trying to improve.
It's vital that your goal is trackable and numeric.
Many recruiters say that they want to ""make more placements"", but don't specify by how much they'd like to grow it.
As soon as you attach a number to your goal, you'll be able to track exactly how far you've come since you set the goal and how far you have left until you reach it.
Recruiters LOVE breaking records! But it's important to keep these goals realistic. If your agency has historically made 10 placements a month, aiming to grow your revenue by 100 placement next month would be drastic. Don't by discouraged by a huge goal out of reach, that you lose motivation. Instead, set yourself up to succeed by creating goals that are realistic.
Why are you setting the goal that you are? How is it going to contribute to the revenue?
Ultimately, the marketing goal you set should be tied back to business impact.
If it's not, consider how you can change or adjust your initial goal.
Without a timeline, the changes you make will be tougher to track toward achieving your goal. Setting a timeline is also key for your colleagues.
When you're generating more leads, for example, you'll need to make sure you (or your colleagues) has the bandwidth to contact all of them.